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4 tips for starting your own home-based business

It all starts with an idea – is yours a good one? You need to be able to easily explain your idea (product or service) in one or two sentences because that’s all you’ll get to “sell” it to customers, investors and the media, including bloggers who you seek out for reviews. If you can’t explain it well in two sentences, either work on a simpler way to describe it or come up with a new idea.