VSU hires new College of Agriculture Marketing director
5/7/2014, 3:28 p.m.
Virginia State University’s College of Agriculture recently hired Michelle Menendez Olgers as its director of marketing and communications. This position will oversee the formation of the college’s newly created marketing and communications department.
Jewel Hairston, Ph.D., dean, college of agriculture, said, “Mrs. Olgers brings 25 years of industry experience along with a personal passion and involvement in agriculture.” She added, “With Mrs. Olgers’ guidance, we are looking forward to strengthening the awareness of the good work VSU’s college of agriculture is doing and our communication with the many audiences the college serves.”
Prior to joining VSU, Olgers spent three years on Capital One’s digital marketing team, and 11 years creating and managing the marketing and communication efforts of a wide variety of regional, national and international clients while executive vice president of Petersburg-based Hall + Partners Communication Architects. She has also headed up the first marketing department for Pamplin Historical Park and The National Museum of the Civil War Soldier and worked as a public relations specialist for the Virginia Department of Conservation and Recreation.
The College of Agriculture provides research-based solutions, information and technology for students, individuals, families and communities to enrich their lives. In all its endeavors, the foremost priority of the college is to deliver products and services most effective in meeting the needs and expectations of its clients and stakeholders. The college’s degree programs include agriculture; hospitality management; and family and consumer sciences. The college is also home to Randolph Farm, a 416-acre agricultural learning center, and along with the Agricultural Research Station and the Cooperative Extension Program, as part of Virginia Cooperative Extension.