Promoting the benefits of breastfeeding
7/31/2014, 10:58 a.m.
For the third consecutive year, RVA Latches On! encourages nursing mothers to come together with their children and babies to participate in synchronized breast-feeding.
This year’s RVA Latches On! event is scheduled for Saturday, August 2 at the Capitol Square Bell Tower, at the intersection of 9th and East Franklin streets.
The event begins at 10:30 a.m. however participants should arrive at 10 a.m. for registration. Parking is available in the St. Paul’s Episcopal Church garage. Entrance to the garage is on 8th Street between East Grace and East Franklin streets.
RVA Latches On! is sponsored by the Richmond Health Action Alliance, a Healthy Communities Action Team (HCAT) funded by the Virginia Foundation for Healthy Youth and administered by the Richmond Healthy Start Initiative, a division of the City of Richmond Department of Social Services.
The Richmond Health Action Alliance seeks to reduce childhood obesity in the city of Richmond through policy, infrastructure and environmental changes that promote a breastfeeding-friendly and physically active community. RVA Latches On! is supported through partnerships with VCU Medical Center, Bon Secours Richmond Health System, HCA Healthcare, Anthem Healthkeepers Plus, Capitol Area Health Network, William Byrd Community House and Nurture.
“The City of Richmond is proud to be a lead sponsor of RVA Latches On! as it raises awareness of breastfeeding’s critical and lifelong benefits, and reflects active community involvement in supporting our newest families in reaching their breastfeeding goals. This is a truly wonderful educational event for new mothers that would not be possible without the support of Mayor Dwight Jones’ Breastfeeding Commission," said Rose Stith-Singleton, Richmond Healthy Start Initiative Project Director. “According to a recent Bartik and Reinhold study, the United States incurs $13 billion a year in excess pediatric health care costs because mothers are not able to breastfeed their children according to medical recommendations. And, behind every health care dollar lost, is the human cost of preventable, sometimes life-threatening illness.”
In 2012, VCU Medical Center was selected in a highly competitive process as one of 90 hospitals in the United States to participate in a collaborative, Best Fed Beginnings, to improve outcomes for mothers and infants by increasing the initiation and duration rates of breastfeeding and is in the final phase of pursuing the Baby Friendly Hospital designation. This is a tremendous effort to help decrease infant mortality and promote the well-being of mothers and children in Richmond, VA.
Bon Secours is committed to helping moms succeed at breastfeeding by offering classes and nursing mothers’ support groups through their Love and Learn program, practicing Family Centered Maternity Care with access to Lactation Consultants during mom and baby’s hospital stay, and providing families a place to turn when they need support once they are home through A Woman’s Place Lactation Center and Boutique. Bon Secours not only supports its patients, but also employees with pumping locations at every facility and steeply discounted breast pumps for purchase.
For more information visit bit.ly/RVALatchesOn.