Business of beauty: Entrepreneur talks expanding brand from YouTube
7/18/2014, 12:58 p.m.
Rochelle Graham, also known as BlackOnyx77, is a popular YouTube personality who began her vlogging journey in 2008. She was one of the first natural hair vloggers at a time when many resources weren’t available to share her natural hair journey. Graham used YouTube as a platform to share her experiences and started recording videos in the bathroom out of her apartment. After uploading the first couple of videos, she realized she was helping people, and it inspired her to continue.
Today, Graham has 92,000-plus YouTube subscribers and more than 12 million video views. She travels worldwide to share her natural hair journey and to represent her product line, Alikay Naturals. By the time Graham was 26, she was named “black beauty pioneer” by Essence magazine and has contributed and been featured in many nationally recognized publications. In addition to sharing her knowledge with YouTube fans across the globe, Graham launched Be Fabulous Salon in Cape Cora, Florida. Graham is an inspiration to women who want to embrace their natural beauty. She has used her influence to encourage and inspire women worldwide. Read more at Black Enterprise