Reading Rainbow online campaign above $5m
7/8/2014, 3:51 p.m.
Building off the success of the Reading Rainbow iPad application that launched two years ago, Levar Burton launched a Kickstarter campaign in late May to bring the application to the Web as well as offer classrooms subscription-based supplemental learning tools that include interactive books and video field trips. The campaign took off like one of the original show’s imaginary rockets, surpassing the $1 million funding goal on the first day, and closing on July 2nd at over $5.4 million.
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